The shoemaker’s daughter Daniela was brought up in rural Marche and left her home to travel and study Fine Art and Landscape Architecture at Turin University. She was working on the restoration of an affresco when a splash of paint on her shoe suddenly reminded her of the creativity and craftsmanship of her family. That too was art and tradition in its purest sense. The circle closed: the synthesis of her passion for art projected into objects of everyday use. In collaboration with architects and sculptors she has sought to create unique leather goods which recall the past but suit the dynamic lifestyle of the new generations. Versatility, practicality and street credibility. Simple works of art that, tell the story of generations of quality and dedication for future memory.